The Listing Process

Anyone looking to buy or sell property in Ontario must be given access to the Real Estate Council of Ontario (RECO)'s Information Guide, which briefly explains the Trust in Real Estate Services Act (TRESA), the law that governs real estate trade in Ontario. Every consumer has the right to chose their own representative, to advocate for themselves, and to understand the meaning of representation.

I always recommend reaching out to at least three professionals before signing any contracts. Every industry professional has their own way of navigating the tools and processes that are available to us. This is a really big decision, so don't gloss over it or rush the process. Read Google Reviews. Talk to people in real time. Ask questions. And only sign when you know what you're signing.

The listing process is hard work, and is all too often a source of anxiety for people who find themselves committed to a process they don't fully understand. I work very conscientiously, and I've learned to preemptively identify and correct potential buyer objections, to market homes directly to the buyers who are going to want to buy them, and to create a sales plan that respects your needs and your timeline.